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March 5, 2014
By: TOM BRANNA
Editor
TPG Growth has acquired a majority stake in e.l.f. Cosmetics, one of the fastest growing cosmetics brands in the US, from company founders and equity investor TSG Consumer Partners LLC. Existing management will continue to have a meaningful investment in and an ongoing role with the company. Terms of the transaction were not disclosed. Founded in 2004, e.l.f. began primarily as an online retailer giving it a unique digital presence and establishing it as an online beauty authority. The firm’s d...
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